about us

We’ve been customising denim by hand since 1973.
If you have a design in mind, we have the tools and expertise to make it happen.
Breathe new life into your denim or create a truly unique gift with Custom Studio.

TOOLS

endless possiblities

Give free reign to your creativity at your nearest store that has Custom Studio. Choose from a range of customisation options to achieve your desired look.

laser

Burn original designs onto your denim using laser technology. Choose a design from our catalogue, a photo print, or one of your own creations.

coloUr

Paint with colours to create something truly unique

STUDS

Add studs and spikes to reveal your inner punk

rips

Rip and distress your denim for that lived-in feel

cuts

Crop, fray, or cut holes in your denim for a new silhouette

pricing

Choose your customisation pack

There are three different levels of customisation to choose from: Essential, Bold, and Signature. For small customisations, you can add 3 laser letters for free, or special patches at €3 each.

essential

For those who like to keep it simple. Select one of the following customisation options: Laser, Rips, Studs, or Colour.

10€

bold

Can’t decide on just one? Mix and match up to three of the following customisation options: Laser, Rips, Studs, or Colour.

25€

signature

Fully unleash your creativity. Use as many customisation options as you like to create the denim you’ve always wanted.

50€

promotion

try custom studio for free

Shop online and bring your denim to a participating store where you can try the Custom Studio experience for free! Customise your brand-new denim using any one of the Essential tools: Laser, Abrasions, Studs, or Tints.

*Don’t forget to bring along your confirmation email

inspiration

You can customise any Pepe Jeans denim, old or new. These are some of our favourites!

collaborations

take a look!

Once you step into our Custom Studio, the only limit is your imagination. We've collaborated with amazing artists who’ve created some incredible designs.

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