Brooklyn Beckham wears sustainable Wiser Wash® denim

Brooklyn Beckham

Brooklyn Beckham

Inspired by our shared heritage and values, we’ve teamed up with Brooklyn Beckham to create a campaign that celebrates the preciousness of water and reflects on its vital importance for the future.

Brooklyn Beckham

Self-shot by Brooklyn, Wiser Future plays with the reflection created by frameless mirrors in various environments and features our Wiser Wash® sustainable denim pieces.

With drastically reduced water usage and no toxic chemicals, Wiser Wash® has revolutionised the way we finish our denim.

Wiser Future
Wiser Future
Wiser Future

What is Wiser Wash®?

Certified by Control Union, Wiser Wash® is a revolutionary technology that makes our denim washing processes more sustainable.

Just one cup of water

Traditional washing methods use around 16 litres of water for the decolourisation process of a single pair of jeans. We get the same result using only one cup!

No toxic chemicals

Wiser Wash® removes all the toxic chemicals from the bleaching process, swapping them for an eco-friendly alternative called Ozone.

No pumice stones

This is how some brands fade their denim for a worn-in feel, but not us. Wiser Wash® achieves the same effect without any stones.

Forty percent less energy

Compared to conventional bleaching methods, Wiser Wash® needs less time and fewer rinses, helping us cut energy use by 40%.

 
Wiser Wash influencers

Wear Wiser Wash® sustainable denim

The best people do!

Be part of the sustainable denim revolution with @carlotawebern and @mrsbella

Wiser Wash influencers
Wiser Wash influencers
Wiser Wash influencers
Wiser Wash influencers
Wiser Wash influencers

Wear Wiser Wash ® sustainable denim, the best people do!

Wiser Wash influencers

Wiser Wash® sustainable denim collection

This revolutionary technology allows us to recreate everyone’s favourite stone-wash and bleached denim effects wi thout any stones or bleach.

Dress wisely in the new Wiser Future denim collection.

Wiser Wash denim
Wiser Wash denim
Wiser Wash denim
Wiser Wash denim

Wiser Wash

Control Union

#BBFORPEPE

#PEPEWISER