What is Wiser Wash®?
Certified by Control Union, Wiser Wash® is a revolutionary technology that makes our denim washing processes more sustainable.
Just one cup of water
Traditional washing methods use around 16 litres of water for the decolourisation process of a single pair of jeans. We get the same result using only one cup!
No toxic chemicals
Wiser Wash® removes all the toxic chemicals from the bleaching process, swapping them for an eco-friendly alternative called Ozone.
No pumice stones
This is how some brands fade their denim for a worn-in feel, but not us. Wiser Wash® achieves the same effect without any stones.
Forty percent less energy
Compared to conventional bleaching methods, Wiser Wash® needs less time and fewer rinses, helping us cut energy use by 40%.
Wear Wiser Wash® sustainable denim
The best people do!
Be part of the sustainable denim revolution with @carlotawebern and @mrsbella
Wiser Wash® sustainable denim collection
This revolutionary technology allows us to recreate everyone’s favourite stone-wash and bleached denim effects wi thout any stones or bleach.
Dress wisely in the new Wiser Future denim collection.