Pepe Archive Icons by Dua Lipa
The Dua Lipa x Pepe Jeans AW20 Campaign will take you on a trip down memory lane. Inspired by the rich history of denim, Dua brings back some of the most iconic styles from the last decades. Fashions come and go, but jeans will always be a staple.
Each pair is produced using Wiser Wash technology to reduce water consumption for greater sustainability.
Flares are back! The decade of disco just keeps on giving.
High-waist flared jeans in planet-friendly Wiser Wash denim.
Without doubt the biggest hit of the 80s, just ask your mom! High-waisted mom jeans with an easy fit, in planet-friendly Wiser Wash denim.
Nineties fashion was all about baggy pants and crop tops.
High-waisted jeans with a wide leg, in planet-friendly Wiser Wash denim.
We all had at least one pair of skinnies in the noughties.
Super stretchy body-hugging jeans, in planet-friendly Wiser Wash denim.
The easy boyfriend jean that defined the last decade.
Low-waisted jeans tapered at the leg, in planet-friendly Wiser Wash denim
Photographer Chris Colls
Creative Director Suburbia
Stylist Lorenzo Posocco
Hair Lucas Wilson
Make-up Sam Lau