Tru Blu No.22
Spring-Summer 20 Collection
Exclusive artwork inspired by our
Our Tru Blu No.22 Spring-Summer 20 Collection is an innovative range of footwear for him and her.
Each sneaker is coated with a transparent film of titanium dioxide (TiO2), which works together with the UVA rays in sunlight to eliminate up to 80% of the nitrogen oxides (NOx) that come into contact with it.
In collaboration with Pepe Jeans, up-and-coming Spanish artist Laura Maldonado has created five unique sculptures for the campaign. Each piece interprets the chemical process that takes place on the surface of the shoes to create a sense of purity based on light and the natural flow of air.
Feel inspired by the innovative clean-air technology of our No.22 range!
A new way to contribute to the environment.