• Tru-Blue No22 Pepe Jeans
  • A new way
  • to contribute
  • to the environment
  • AW19 Footwear

Tru-Blue No22 Pepe Jeans

As part of our TRU-BLU initiative, No.22 is a unisex sneaker covered with a transparent film of titanium dioxide (TiO2) that, with the incidence of UVA rays, eliminates up to 80% of the NOx that comes in contact with the surface of the shoe.

Tru-Blue No22 Pepe Jeans
Tru-Blue No22 Pepe Jeans
Tru-Blue No22 Pepe Jeans

Tru-Blue No22 Pepe JeansWhat are NOx gases?

NOx (nitrogen oxides) are highly polluting agent produced by motor vehicles, power plants or boilers in our homes. The combination of these elements with others found in the air is causing the greenhouse effect. The technology found within the No.22 sneakers means that nitrogen oxides are decomposed into harmless and non-harmful substances when they come into contact with UVA rays.

Tru-Blue No22 Pepe Jeans
Tru-Blue No22 Pepe Jeans

NOx (nitrogen oxides) are highly polluting agent produced by motor vehicles, power plants or boilers in our homes. The combination of these elements with others found in the air is causing the greenhouse effect. The technology found within the No.22 sneakers means that nitrogen oxides are decomposed into harmless and non-harmful substances when they come into contact with UVA rays.