We’ve been customising denim by hand since 1973.
If you have a design in mind, we have the tools and expertise to make it happen.
Breathe new life into your denim or create a truly unique gift with Custom Studio.
Give free reign to your creativity at your nearest store that has Custom Studio. Choose from a range of customisation options to achieve your desired look.
Burn original designs onto your denim using laser technology. Choose a design from our catalogue, a photo print, or one of your own creations.
Choose your customisation pack
There are three different levels of customisation to choose from: Essential, Bold, and Signature. For small customisations, you can add 3 laser letters for free, or special patches at €3 each.
For those who like to keep it simple. Select one of the following customisation options: Laser, Rips, Studs, or Colour.
Can’t decide on just one? Mix and match up to three of the following customisation options: Laser, Rips, Studs, or Colour.
Fully unleash your creativity. Use as many customisation options as you like to create the denim you’ve always wanted.
try custom studio for free
Shop online and bring your denim to a participating store where you
can try the Custom Studio experience for free! Customise your
brand-new denim using any one of the Essential tools: Laser,
Abrasions, Studs, or Tints.
*Don’t forget to bring along your confirmation email
You can customise any Pepe Jeans denim, old or new. These are some of our favourites!
take a look!
Once you step into our Custom Studio, the only limit is your imagination. We've collaborated with amazing artists who’ve created some incredible designs.