The new sustainable collection

Our responsible innovation program is in continuous evolution and this season focuses on the reduction of the mass, intense production of cotton. This means thinking about the origin of the cotton, how it is cultivated and the eco-social impacts on the involved communities. Welcome the new sustainable collection from our Tru-Blu project.

This collection has been created using organic cotton that reduces the use of pesticides allowing wildlife to flourish and eliminates water pollution in rivers and ground water.

Denim forms a central part of this collection giving you sustainability in terms of wash thanks to the Wiser Wash technology, as well as, using recycled cotton fibres from our factories own waste. We give new life to our denim with recycled materials.

All items in this collection including unisex raincoats, sweats, t-shirts, denim and trainers have also been brought to life using recycled materials such as polyester and nylon from plastic bottles and fishing nets.

Discover the full range of sustainable products available.