The new sustainable collection
Our responsible innovation program is in continuous evolution and this season focuses on the reduction of the mass, intense production of cotton. This means thinking about the origin of the cotton, how it is cultivated and the eco-social impacts on the involved communities. Welcome the new sustainable collection from our Tru-Blu project.
This collection has been created using organic cotton that reduces the use of pesticides allowing wildlife to flourish and eliminates water pollution in rivers and ground water.