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HERITAGE

Born on the bustling streets of London in 1973, more than 50 years of denim expertise goes into every single collection.

Denim model
Denim model
Denim model

FIT

Meet Your Match using our jeans guide.
When they fit just right, it's you and your jeans against the world.

Fit guide for her
Fit guide for him
Denim model
Denim model
Denim model

Quality

From selecting the right fabric to the stitching and rivets, great attention to detail goes into every collection.

WOMEN’S DENIM

MEN’S DENIM
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Denim model
Denim model

Future

We seek the best ways to preserve the planet through our sustainability platform, Pepe Future.

PEPE FUTURE FOR HER
PEPE FUTURE FOR HIM
Denim model
Denim model
Denim model