All about self-expression, freedom and identity

Custom tools

Design & create bespoke Pepe Jeans pieces with our in-store Custom Artists

We let you get up close and personal with each piece, there are six tools that let you make a truly unique finished product.

Laser

Laser cut designs to make your piece pop!

Rips

Distress your denim how you like it.

Studs

Punk inspiration to give you a rebellious look.

Cuts

Give you look a raw edge.

Patches

Create it, Stick it, wear it.

Colour

Don't let your look fade.

Choose from three different levels of customisation

The Experience

Choose one tool (£5)

This gives you basic intoduction to the Custom Studio experience.choose from one of follow options: Stud Rip, Laser or Colour.

The Club

Up to 3 rools (£10)

You have seen what the Custom Artists are capable of and you want more! Choose from up to three variants of customisation from Stud, Rip, Laser or Colour.

The Total HandCraft

Youp Pepe. Your Rules (£25)

Complete customisation giving you a truly unique end result with no creative limits.

Next steps...

Shop online and try one tool for free

You have seen what the Custom Artists are capable of and you want more! Choose from up to three variants of customisation from Stud, Rip, Laser or Colour.

  • 1Shop online
  • 2Get your confirmation email
  • 3Go to your nearest Custom Studio Store
  • 4Get your first customization technique for free!

Bring your old PEPE

Reuse and reinvent your old Pepe garments with any of the Custom Studio tools

Shop in store

Head in store and discover our denim offering and customze it on the spot with one of our Custom artists.

FIND YOUR CUSTOM STUDIO

See how people collaborate with #pepejeanscustomsudio