about us
We’ve been customising denim by hand since 1973.
If you have a design in mind, we have the tools and expertise to make
it happen.
Breathe new life into your denim or create a truly unique gift with
Custom Studio.
TOOLS
endless possiblities
Give free reign to your creativity at your nearest store that has Custom Studio. Choose from a range of customisation options to achieve your desired look.
laser
Burn original designs onto your denim using laser technology. Choose a design from our catalogue, a photo print, or one of your own creations.
pricing
Choose your customisation pack
There are three different levels of customisation to choose from: Essential, Bold, and Signature. For small customisations, you can add 3 laser letters for free, or special patches at €3 each.
essential
For those who like to keep it simple. Select one of the following customisation options: Laser, Rips, Studs, or Colour.
10€
bold
Can’t decide on just one? Mix and match up to three of the following customisation options: Laser, Rips, Studs, or Colour.
25€
signature
Fully unleash your creativity. Use as many customisation options as you like to create the denim you’ve always wanted.
50€
promotion
try custom studio for free
Shop online and bring your denim to a participating store where you
can try the Custom Studio experience for free! Customise your
brand-new denim using any one of the Essential tools: Laser,
Abrasions, Studs, or Tints.
*Don’t forget to bring along your confirmation email
inspiration
You can customise any Pepe Jeans denim, old or new. These are some of our favourites!
collaborations
take a look!
Once you step into our Custom Studio, the only limit is your imagination. We've collaborated with amazing artists who’ve created some incredible designs.
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