Women's Willa Jeans

Women's Willa jeans bring back the most iconic flare of the nineties, high rise, heart-shaped back pockets and a pronounced flare from the knee to the hem. It's the silhouette Pepe Jeans London has kept recognisable across several decades, far more of a statement than a contemporary, understated flare. The range works stretch cotton, in washes from vintage blue to deep black.

Heart-shaped pockets: this silhouette's signature

The heart pocket at the back is the detail that sets this range apart from any other flare in the catalogue, a direct nod to nineties aesthetics the brand has kept almost unchanged. This decorative detail comes with visible stitching that reinforces the whole piece's retro feel. It's an element that makes this silhouette recognisable even without seeing the rest of the jean.

Pronounced flare: the boldest flare in the catalogue

The pronounced flare from the knee runs far wider than a contemporary flare, bringing back the signature bell shape of nineties bell-bottoms. Women's Willa jeans particularly suit anyone after a dramatic effect in leg movement while walking, an effect a more understated flare never quite reaches. The high rise that comes with this flare helps hold proportion despite the volume.

Stretch cotton and vintage washes

Stretch cotton in this collection lets the high rise sit without tightening, while the rest of the leg gains volume progressively. This attention to fabric behaviour ties back to Pepe Jeans London's heritage since its origins on Portobello Road market in 1973.

Styling Women's Willa jeans

A cropped top and platform boots bring back the nineties spirit in full, without looking costume-y. For something more current, a plain tee and a fine heeled sandal balance the flare's volume in a more pared-back register, from Soho to Camden.

The movement of the fabric from the knee and the heart pocket detail stand out the moment you try them on.